Basket And Bushel, Tennis Channel Team To Promote Topco’s Private Label

Topco's Basket and Bushel Tennis Channel Promotion

Topco’s Basket and Bushel brand has teamed with the tennis channel to offer healthy recipes and a trip to the Cincinnati tournament.

Topco’s Basket & Bushel is partnering with Tennis Channel to offer shoppers a chance to win a vacation to the 2025 Cincinnati Open tennis tournament in Ohio. The produce brand has also teamed up with two American tennis professionals to highlight its fresh fruits and vegetables in new tennis athlete-inspired recipes. 

“We’re excited to partner again with Tennis Channel to highlight all of the fresh fruits and  vegetables available with Basket & Bushel and continue to build awareness of the brand,” said Boyd Irving, vice president of Exclusive Brands for Associated Food Stores and Topco member. “We know these new recipes will serve up an ace with our shoppers who are always looking to include more fruits and vegetables in their family’s diet.” 

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